Working visit to China: negotiations, innovation, and strategic partnership

The VERTEX management paid a working visit to China.

The purpose of the trip was to strengthen strategic partnerships with leading manufacturers of special equipment, discuss joint plans for the upcoming 2026, as well as visit the largest industry exhibition.

Our team visited the factories of two industry giants - SINOBOOM and ZOOMLION in Changsha.

During productive negotiations with representatives of both brands, the terms and volumes of orders for 2026 were discussed in detail.

In the meeting with SINOBOOM management, special attention was paid to the joint refinement of the most popular and sought-after models in order to make them market leaders!

We also discussed a complete change in Arctic packages based on the experience of VERTEX. This initiative is aimed at creating machines that are maximally adapted for efficient and safe operation in harsh climatic conditions, which is critical for the Russian market.

In addition to business negotiations at ZOOMLION plant, VERTEX delegation was pleased to support an established tradition: the company's representatives again climbed to a dizzying height (now 82 meters!) and performed an incendiary dance. This symbolic gesture not only reflects the desire for new heights in business, but also strengthens the warm, informal relations between partners.

Then, VERTEX went to Shanghai, to the APEX Asia 2025 exhibition.

The event has become an excellent platform for holding a number of important meetings with current and potential partners, exchanging experience and studying the latest innovations in the industry.

We reached an agreement on the supply of spare parts with an excellent price. Now even more attractive prices will apply to VERTEX customers, and the availability in warehouses will grow every day.

Dmitry Pankin, CEO of VERTEX, comments: "This business trip confirmed the strategic importance of cooperation with existing partners and laid a solid foundation for further development and offering our Company's customers the most advanced and adapted solutions in the field of self-propelled lifting equipment."

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