Development of the sales direction of spider lifts in Russia

About 5 years ago, the demand for the operation of buildings increased distinctly, and therefore, VERTEX decided to separate the sales of spider lifts in a separate direction.

The sale of spider lifts in our country is a rather long-term process and requires a more sophisticated approach in terms of engineering and economic justification. Consequently, the sale of a spider lift often starts at the beginning of construction and ends after the construction of the facility where the equipment will be operated is completed.

VERTEX company offers a comprehensive solution and support to its customers at all stages of construction of the project, where the equipment will subsequently be operated.

Since the foundation of VERTEX Company in 2012, we have been working with the famous Italian manufacturer Palazzani Industrie S.P.A. for the deliveries of spider lifts.

Palazzani Industrie S.P.A. – a family-owned Italian production, with more than 85 years of experience, officially began its activities back in 1935. It was then when the first agricultural machines rolled off its conveyors, and only 20 years after the production of lifting equipment began. The company’s work is based on a trusted model of internal quality and safety management that is flexible and rigid at the same time. Palazzani Industrie S.P.A. certified by UNI EN ISO 9001: 2015, which meets the requirements of a quality management system in the design, production, sale and service of aerial work platforms. The manufacturer produces about 180 units of lift within a year, 7-8% of which are sold by VERTEX.

VERTEX highly appreciates the partnership relations with Palazzani and is pleased to exclusively represent the manufacturer in Russia.

Last year, 13 units of spider lifts were imported to our country, 9 of which are Palazzani spiders of various models with working heights from 19 up to 39m.

Thanks to continuous improvement and innovative approach, Palazzani lifting equipment covers a wide range of needs of our clients in working heights from 17 up to 52m.

Palazzani spider lifts have many useful and interesting options with which you can modify each model, making the machine as versatile as possible.

For instance, we frequently offer our clients to equip the lift with a hydraulic winch with a lifting capacity of 500 kg, so that the lift can be used as a mini crane.

In addition, Palazzani is very flexible in terms of solving non-standard tasks using basic models. For example, in cooperation with the designers of nuclear power plants, Palazzani engineers and our team, on the basis of the TSJ 39 model, a special lift was developed to work inside the reactor halls of the Leningrad and Belarusian nuclear power plants.

For more detailed understanding of spider lifts specific features, we asked several questions to the Leading Manager of this sales direction, Evgeny Babich:

Evgeny, what are the fundamental differences between spider lifts and regular articulated and telescopic lifts?

Palazzani spider lifts can be used almost anywhere, even in situations where regular lifts cannot be used. They work independently, powered by either a diesel engine or an electric motor, from batteries or from a single-phase outlet. The equipment does not emit exhaust gases and does not make much noise in closed and crowded rooms, it is easily stabilized in confined spaces.

Spider lifts are able to move easily off-road and on slopes, such as stairs and ramps, etc. Due to its small overall dimensions, the equipment passes through ordinary doorways and due to its low weight can work on any delicate surface and floors with low load capacity. They are safe and easy to use.

What development prospects do you see in the direction of selling spider lifts in the next few years?

Over the past few years, in our country there has been an active construction of social and cultural facilities (concert halls, sports facilities, shopping malls, etc.), the culture of operation (facility direction) is increasing, more and more often building owners are thinking about subsequent maintenance. So there is a great potential in the development of the sales direction of spider lifts and we want to be in the trend of the lifting equipment market segment.

Which Palazzani models are the most popular at your customers?

The most popular heights in Russia are 19-22m and 27-32m. This range includes models of Palazzani TXZ 190, TSX 225, TSJ 27, TSJ 30.1, XTJ 32 lifts. For special projects, models over 35m such as TSJ 35 and TSJ 39 are in demand.

What specific measures are you going to implement to develop the market for spider lifts in Russia?

We have conducted market research, and in the near future we are planning to open a rent direction for spider lifts, as well as expanding the staff in this direction in order to maximize the great opportunities of the Russian market, increase the amount of work in this direction in terms of search for potential customers to create demand for this special lifting equipment.